Adele's '25' Set to Break One-Week U.S. Album Sales Record; Sold Over 900K at iTunes First Day
After a day on sale, forecasters say '25' could sell at least 2.5 million in its first week in the U.S.
After one day on sale,Adele's25appears set to break*NSYNC's long-standing one-week Nielsen-era U.S. album sales record of 2.42 million sold, according to industry forecasters. Sources say the set is on track to sell at least 2.5 million in pure album sales in its first week, and sold more than 900,000 copies alone through the iTunes Store on its first day of release.
25was released on Nov. 20 through XL/Columbia Records. It's Adele's third studio album.
*NSYNC currently owns the single largest sales week for an album since Nielsen Music began tracking point-of-sale music purchases in 1991.(Prior to 1991, there was no authoritative music sales tracking service in the U.S. and thus, it was mostly unknown how many copies of an album or song/single were sold in a single week.)
*NSYNC'sNo Strings Attacheddebuted with 2,416,000 sold in the week ending March 26, 2000. No Strings Attachedhas since remained the only album to sell 2 million copies in the U.S. in a single week.
Nielsen Music's tracking week runs Friday through Thursday each week, so25's first week will conclude on Nov. 26. Billboard is scheduled to report25's debut week sales on Nov. 29, once Nielsen has finished processing its weekly data.
Before25's release, it wasreportedthat the album shipped 3.6 million physical copies to retailers. In addition, sources were forecasting25's CD configuration to sell 1.5 million in its first week, while its digital edition could move another 1 million (meaning, its first week might be at least 2.5 million in total).
Now perhaps the question is: How much bigger can25get? Will it blow past the 2.5 million threshold? Can it hit 3 million? And what will25sell in its second and third week? Could it become the first album to sell a million copies in more than one week?